Digital Marketing For Authors

"There is no friend as loyal as a book"

Digital marketing for authors is much like digital marketing for any business or brand. Social networking tools, for example, Twitter and Facebook are compelling for joining and engaging with your community, while conventional techniques, for example, verbal (specifically reviews) are what lead to sales.

All in all, social networking is best for building up your audience, affecting a sale (through likes and reviews), expanding attention to titles and situating yourself as a master. Email and discoverability through search are best for driving sales.

So how do authors construct an online stage to offer books?

5 Steps to Building an Author Stage Online

1. Site & Blog

Set up a site and website. WordPress is a famous distributed stage that is reasonably simple to utilize. You'll need to contract somebody to set up and design your site for you. Your site is your home-base and ought to have all that somebody needs to know to purchase your book and expound on you. Your site ought to include:

•  Contact data
•  Books and links to purchase
•  Author Bio
•  Photographs of events
•  Links to press notice

Blog: Make a point to post customarily (make a publication datebook to help with journalist's website) and incorporate sharable content, for example, videos, reviews, and selections. Expound on your titles, events and points identified with your titles.

Media Resources: A media resources page is intended to make it simple for bloggers and columnists to expound on you and your books. This page ought to incorporate all the background data and pictures important to survey your book and a link to ask for a review copy.

 Links to different spots to discover you online—for instance, Facebook, Twitter and GoodReads.

"If you cannot judge a book by its cover, surely we should not judge an author by one book alone"

2. Email Newsletters

When you have a site, make an email newsletter. Include a bulletin sign up link on your site so book fans can subscribe to accept updates in their inboxes. Email newsletters are one of the most ideal approaches to drive sales. Individuals have signed up to get notification from you and are open to your message. Make it simple for them to purchase by incorporating purchase interfaces straightforwardly in your bulletins.

3. Social Networking & Outreach

When you have a site and email newsletter set up, begin associating with your followers on informal organizations. Use person to person communication tools to drive traffic to your site and fabricate and captivate your community. Here are best practices for building an audience on Facebook, Twitter and Google+.

4. Request Reviews

When the greater part of the pieces are situated up for you to join with your audience (site and website, email newsletter, and social networking presence) concentrate on building reviews. Reviews are imperative for discoverability and go about as social evidence or fortification that your book is worth purchasing. Surveys are particularly vital for new authors who don't have different titles or a secured fan base. Request surveys from family, companions and online networking fans and offer review duplicates to persuasive book lovers.

5. Measure

Make the best utilization of your marketing time by guaranteeing you are placing exertion into the right territories. Plan, measure, improve:

Set up Google Alerts to screen notice of your name, book titles and keywords identified with your titles.

Use Hootsuite for dealing with your social networks and set up search streams for keyword search expressions identified with your book.

Make any truly imperative connections you are imparting by means of social networking traceable to a URL shortener, with the goal that you know precisely what number of individuals click on your connections.

Utilization Google Analytics to screen your site traffic. Once Google Analytics is situated up, make a point to utilize annotations and set up objective following.